Who we are.
Founded by long-time colleagues who have been reporting, writing, creating, and trend-spotting in the aging services field for more than 90 years combined, Thought Bubble Creative Solutions was formed to be a go-to source for all things communications, marketing, and writing in the aging services and healthcare fields.
Joanne Kaldy, Meg LaPorte, and Patrick Connole first met as colleagues at Provider magazine. They stayed in touch and connected occasionally on projects over the years.
Then, in 2020, just as it did for millions of people around the world, the COVID-19 pandemic sparked introspection and an impetus for both Joanne and Meg to join forces. As they reflected deeply on their work and goals via Zoom calls and texts, they realized they were both drawn to creativity, big ideas, excellent writing, and what’s new and what’s next.
They made the decision to join forces, meld their minds, and create a company that capitalizes on their respective talents, skills, connections, and more. Patrick and Jordan joined them more recently to support their work.
The result is Thought Bubble Creative Solutions. a platform that produces masterful content and dynamic digital marketing to magnify messaging, engage audiences, and amplify brands.
Meg LaPorte
Meg has spent nearly the entirety of her career working in communications, writing, and nonprofit management. Among her most formative experiences was as managing editor of Provider magazine, the longtime publication of the American Health Care Association. In this role, Meg took great pleasure in telling the stories of the many different professionals who work in and around nursing homes and assisted living communities.
This work led her to the discovery of the culture change movement, person-directed care, and innovative models of of elder care, and became the impetus for her to obtain a master’s degree in Management of Aging Services from the University of Maryland, Baltimore County in 2014.
In 2016, Meg began telling the stories of elders via her blog, Age In America, as a way to reframe perceptions of aging and older adults. It soon became her passion project as well as the foundation for her work in advocating for elders and direct care professionals, as well as tackling ageism.
To that end, Meg enjoys focusing her creative energy on Art Against Ageism, which she co-founded with Jordan Evans in 2021.
Since 2015, she has been devoted to harnessing the power of storytelling, trend-spotting, and idea curation to produce compelling communications and marketing campaigns for a variety of ageland organizations.,
Joanne Kaldy
Joanne has been a professional journalist and content creator since she was 17 and worked as the first female sportswriter for my hometown newspaper. Since then, she has been writing articles for everything from international journals and websites to newspapers and local lifestyle magazines. Joanne has developed marketing and brand campaigns; produced searchable blogs, website copy, and social media content; handled SEO enhancement; created public relations and fundraising initiatives; managed publications; and provided media training, coaching, and executive/staff education and training.
Joanne’s writing has won awards, and she’s been called the ‘press secretary of long-term care’ because of her vast experience and connections in the field. Her expertise lies in disaster/emergency planning/response; animal-assisted therapy and pets; business management and marketing; and health care regulatory and technology issues, and human resources.
A native of New Jersey and graduate of Rutgers University, she has lived in Pennsylvania, where she was ‘mother’ to the most famous dog in the state—a chihuahua that has been featured on television, in the Wall Street Journal, and in a national calendar. Joanne now resides in New Orleans.
Jordan Evans
As an experienced program manager, Jordan enjoys fostering strategic partnerships and creating impactful initiatives within the aging services field. Among his standout skills are identifying and implementing innovative entities and programming, leading advocacy efforts, and driving community engagement.
Most recently, Jordan served as a recruiter and workforce advocate for KARE, where he managed recruitment campaigns, enhanced employee engagement, and spearheaded strategic partnerships.
In his role as a regional recruiter for Genesis HealthCare, Jordan managed recruitment campaigns for multiple centers in assigned regions; planned and managed recruitment media campaigns; and tracked, measured, and reported on campaign results. In addition, he designed and executed internal campaigns to drive employee referrals and employee engagement and coordinated and managed the interview and selection process to include candidate screening, hiring, job offers, and onboarding activities.
Jordan enjoys expressing his creative spirit through dancing, singing, and horseback riding, He earned his Bachelor’s degree in Aging Services Management from the University of Maryland, Baltimore County in 2018. In 2021, Jordan co-founded Art Against Ageism with Meg LaPorte, as a way to advance positive age beliefs.
Patrick Connole
Patrick is a journalist by trade and healthcare communications expert by many years of experience. Starting with newswire work for Dow Jones and Reuters, Patrick has broken stories in major world capitals covering the energy and environment beats, including stints at the United Nations. U.S. Congress, and at global OPEC meetings.
Patrick coordinated editorial projects for Fortune 500 companies as the lead for white papers, newsletters, and advocacy efforts while at renowned consultancy Avalere Health. Later, he was a senior editor for the American Health Care Association’s trade magazine Provider, which focused on the long-term sector, notably the nursing home and assisted living professions. Later, he was the top editor for Argentum’s Senior Living Executive magazine, focused on the assisted living industry.
Connole also served as the lead writer and managing editor for Health Plan Week, the flagship publication of Atlantic Information Services, which covered all things healthcare from the Affordable Care Act to managed care to the Medicaid and Medicare programs, and health insurance sector.
A graduate of Miami University in Oxford, Ohio, Connole lives in Arlington, Virginia.
Thought Bubble Creative Solutions 